Effective influence on targeted groups such as clients, partners, members of organizations or even your rivals is impossible without a good level of cooperation with the press. A lot of people often say that they advertise what needs to be said which is great but it most definitely isn‘t all. The knowledge in journalists writing about your sector, your area is essential as well as regular encounters and exchanges of information with them. For that purpose even certain events involving journalists need to be organized.
Do you share your information updates with the press? Is that information effective? How about publishing articles? Providing consistent comments? Organizing events? We appply a very wide range of techniques whilst also adapting it to the needs and individuality of a client.
What about the internet commerce? Yes, it also needs to be implemented as one of the channels. It is often used by specialists of marketing and public relations. And social networks. Are they also part of press? There is more than one opinion when it comes to this question. Despite that, the influence of soacial networking when shaping one‘s opinion is undeniable. It is fair to say that even journalists inhabited this space.
If you already work with the press, place adverts, there are publishings about what you do, you give interviews then we will do an implementaion analysis to see how effective the mentioned techniques are in your case. The result of it would help to strengthen your weakest links and dispose of ineffective techniques.
Have you ever proceeded a survey on the opinion of your clients? What do they really think of your organisation, projects and your work in general? How do they perceive you as a managing director or an owner?
Have you ever done a research on what communication techniques are the most appropriate to your clients ,partners, members of organization or any other targeted group?
We can assist you with all of these questions as we have a professional partner – www.primeconsulting.lt
We have former journalists in our team, so we are very familiar with the field of press. Sustaining a long-term relationship and cooperation with this sector enables us to know which communication methods are supporting the promotion process and which ones can occur as obstacles. Press most definitely plays a dominating role when it comes to communication.